Cumulatively, our team has spent over 10 years traveling across the African continent and emerging economies conducting various studies. We observed entrepreneurs running small and medium enterprises (SME’s) in Africa that tried to obtain access to markets but were faced with restrictions from traditional regulatory ecosystems of trade. Many regulations were far too complex for locals to understand or navigate around. People must fend for themselves, contend with unprecedented challenges of trying to access new markets, insecure about connecting with organizations and people whom they were not familiar with, and stuck with informal channels that were often unreliable.
Our goal is for Kuueza to be the innovative solution for SME’s throughout Africa to bypass borders, establish working relationships on a single digital platform, enabling the informal and formal sectors to integrate to build a strong economic system.